Creative Technology tees off in the Race To Dubai

The Race to Dubai, a US$10 million season-long competition which replaced The European Tour Order of Merit for 2009, offers the world’s leading players the chance to not only enhance their earning potential, but to have their actions followed in close detail through cutting-edge on-course closed circuit tournament coverage.

Every event leading up to the season-ending Dubai World Championship at Jumeirah Golf Estates in Dubai will provide enhanced coverage through the innovative visuals provided by Creative Technology.

With 23 years of experience working closely with sports federations, promoters and production managers on major events such as Wimbledon, the Ryder Cup, the Tour de France, Olympic Games, the Rugby World Cup and many sporting World Championships, Creative Technology is ideally placed to facilitate that state-of-the-art visual experience.

For the past two decades Tournament Television has been an evolving service on The European Tour, with an integrated scoring and information package relayed to video screens and monitors installed in the hospitality facilities around the course, in the clubhouse and on-course hotel televisions.

For the enhanced Race to Dubai sponsored package, European Tour Productions (ETP) - a joint venture between The European Tour and IMG, the world’s premier sports, entertainment and media company - sought a company with a track record of success, innovation and the proven ability to deliver with 100% reliability throughout what is a very demanding schedule. With these requirements in mind, and after an extensive evaluation process, Creative Technology was selected as the Tournament TV supplier.

Dave Crump, Creative Technology’s Managing Director, commented: “CT are very pleased to have to have won this strategically important contract after a long relationship with The European Tour. The development of this system is a great example of how CT adapts technology developed for one application and uses it to enhance the delivery of visual imagery in an event environment. The potential to expand the functionality of this system is enormous and will create many exciting new opportunities within the golf world and the wider events industry.”

Ciaran Bone, European Tour Productions Senior Account Manager, added: “European Tour Productions are delighted to have reached an agreement with a company such as Creative Technology for the provision of facilities for our Tournament Television service. We now feel we have a first class ‘High Definition’ service to offer The European Tour, promoters and sponsors alike. This is especially important given the significant level of investment made in launching The Race to Dubai. With CT’s help we will look to further enhance and improve the overall spectator experience delivered at each European Tour event. So far we have been extremely impressed with the level of commitment and service from CT and look forward to a long and successful relationship”.

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